When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth

dc.contributor.author	Suárez Vázquez, Ana
dc.contributor.author	Chica Serrano, Manuel
dc.date.accessioned	2016-12-12T12:01:36Z
dc.date.available	2016-12-12T12:01:36Z
dc.date.issued	2016-10
dc.identifier.uri	http://hdl.handle.net/10651/39253
dc.description	Association for Consumer Research. Conference. (2016. Berlín)	spa
dc.description.abstract	This research examines the difference in drivers of online and offline WOM. We suggest the existence of an emotional pain associated with the spreading of others’ positive experiences that could have a deterrent effect over online positive WOM. That effect does not exist in the case of offline positive WOM.	spa
dc.language.iso	eng	spa
dc.subject	WOM	spa
dc.subject	Costos psicológicos	spa
dc.title	When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth	spa
dc.type	conference output	spa

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