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When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth
dc.contributor.author | Suárez Vázquez, Ana | |
dc.contributor.author | Chica Serrano, Manuel | |
dc.date.accessioned | 2016-12-12T12:01:36Z | |
dc.date.available | 2016-12-12T12:01:36Z | |
dc.date.issued | 2016-10 | |
dc.identifier.uri | http://hdl.handle.net/10651/39253 | |
dc.description | Association for Consumer Research. Conference. (2016. Berlín) | spa |
dc.description.abstract | This research examines the difference in drivers of online and offline WOM. We suggest the existence of an emotional pain associated with the spreading of others’ positive experiences that could have a deterrent effect over online positive WOM. That effect does not exist in the case of offline positive WOM. | spa |
dc.language.iso | eng | spa |
dc.subject | WOM | spa |
dc.subject | Costos psicológicos | spa |
dc.title | When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth | spa |
dc.type | conference output | spa |
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