Repositorio Institucional de la Universidad de Oviedo

How Value Creation and Relationship Quality Coalignment Affects a Firm’s Performance: An Empirical Analysis

Author:

López Sánchez, José Ángel; Santos Vijande, María Leticia

Publication date:

2015

Publisher version:

http://dx.doi.org/10.1080/1046669X.2015.1071592

Citación:

Journal of Marketing Channels, 22(3), p. 214-230 (2015); doi:10.1080/1046669X.2015.1071592

Descripción física:

p. 214-230

URI:

http://hdl.handle.net/10651/36548

ISSN:

1046-669X

DOI:

10.1080/1046669X.2015.1071592