Methodological requirements for brand name meaning description. An interdisciplinary approach

dc.contributor.author	Fernández Urquiza, Maite
dc.date.accessioned	2014-09-29T06:49:23Z
dc.date.available	2014-09-29T06:49:23Z
dc.date.issued	2014
dc.identifier.isbn	978-84-695-9189-5
dc.identifier.uri	http://hdl.handle.net/10651/28541
dc.format.extent	pp. 71-81	spa
dc.language.iso	eng	spa
dc.publisher	Universitat Pompeu Fabra : Forma Revista d'Estudis Comparatius d'Art, Literatura i Pensament	spa
dc.relation.ispartof	Facing Humanities: Current perspectives from young researchers	en
dc.subject	Pragmatics	en
dc.subject	Semantics	en
dc.subject	Interdisciplinarity	en
dc.subject	Relevance Theory	en
dc.subject	Cognitive Neuropsychology	en
dc.subject	Cognitive Linguistics	en
dc.title	Methodological requirements for brand name meaning description. An interdisciplinary approach	en
dc.type	book part	spa

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