Arousing the receiver's involvement by flouting the communicative principles

dc.contributor.author	Díez Arroyo, Marisa
dc.date.accessioned	2014-05-02T08:06:10Z
dc.date.available	2014-05-02T08:06:10Z
dc.date.issued	1998
dc.identifier.citation	Revista alicantina de estudios ingleses, 11, p. 33-44 (1998)
dc.identifier.issn	0214-4808
dc.identifier.uri	http://hdl.handle.net/10651/25882
dc.description.abstract	In this paper we examine the addresser's attempt at gaining the addressee's attention towards his message. The field chosen for the investigation is the language of advertising, and more particularly one of its effective, although not widely used, strategies: humour. The hypothesis we put forward is that humour arises as a consequence of flouting the communicative rules. In this way, readers may develop a feeling of solidarity with the advertiser for being daring or interesting, and above all for letting them' in the know'. Thus the use of humour is studied as a persuasive tactic.
dc.format.extent	p. 33-44
dc.language.iso	eng
dc.publisher	Universidad de Alicante
dc.relation.ispartof	Revista alicantina de estudios ingleses
dc.rights	©, Universidad de Alicante
dc.source	Dialnet
dc.source.uri	http://dialnet.unirioja.es/servlet/articulo?codigo=2007295&orden=181812&info=link
dc.title	Arousing the receiver's involvement by flouting the communicative principles
dc.type	journal article

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