| dc.contributor.author | Vázquez Casielles, Rodolfo | |
| dc.contributor.author | Suárez Álvarez, Leticia | |
| dc.contributor.author | Río Lanza, Ana Belén del | |
| dc.date.accessioned | 2013-06-27T07:33:12Z | |
| dc.date.available | 2013-06-27T07:33:12Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Journal of Advertising Research, 53(1), p. 43-60 (2013); doi:10.2501/JAR-53-1-043-060 | |
| dc.identifier.issn | 0021-8499 | |
| dc.identifier.uri | http://hdl.handle.net/10651/17528 | |
| dc.format.extent | p. 43-60 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Journal of Advertising Research | |
| dc.source | SCOPUS | |
| dc.title | The word of mouth dynamic: How positive (and Negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors | eng |
| dc.type | journal article | |
| dc.identifier.local | 20130009 | |
| dc.identifier.doi | 10.2501/JAR-53-1-043-060 | |
| dc.relation.publisherversion | http://dx.doi.org/10.2501/JAR-53-1-043-060 | |
