Business plan for an eco-hotel in Asturias

Abstract

Tourism contributes about 5% of global greenhouse gas emissions and this figure is only expected to increase in the upcoming years. For the hotel industry to align with the Paris Climate Agreement, it will need to reduce its carbon footprint by 90% by 2050. The global pandemic’s silver lining has been established on a stronger commitment to sustainability. This provides an excellent chance for locations to adapt their tourism strategy. The present final degree project involves the development of a business plan that guides the creation of a new eco-hotel in the valley of Ardisana (Llanes, Asturias) with rural and traditional cottages, a renovated building, a restaurant, and an organic vegetable garden. Through the different sections of the project, the work will present the business idea and analyze both the environment where the hotel will operate and its proposed strategy. This analysis is complemented with a financial plan that demonstrates the viability of the business idea and its attractiveness as an investment.