A closer look at lock-in effect and channel preference
Subject:
Multi-channel
Spillover effect
Channel integration
Fashion
Consumer behavior
Publication date:
2019
Editorial:
Servicio de Publicaciones de la Universidad de Oviedo
Descripción física:
p. 117-118
Description:
International Conference on Industrial Engineering and Industrial Management (13th. 2019. Gijón)
ISBN:
978-84-17445-38-6