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How innovativeness, synergy and top management support affect new service advantage and market performance

dc.contributor.authorLópez Sánchez, José Ángel
dc.contributor.authorSantos Vijande, María Leticia 
dc.date.accessioned2016-12-07T19:08:02Z
dc.date.available2016-12-07T19:08:02Z
dc.date.issued2016-08
dc.identifier.urihttp://hdl.handle.net/10651/39237
dc.descriptionAmerican Marketing Association (AMA). Conference Summer. (2016. Atlanta)spa
dc.language.isoengspa
dc.subjectServicio y Rendimiento del trabajospa
dc.subjectInnovaciónspa
dc.subjectAlta direcciónspa
dc.titleHow innovativeness, synergy and top management support affect new service advantage and market performancespa
dc.typeconference outputspa


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