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Consumer-based brand equity

dc.contributor.authorVázquez Casielles, Rodolfo 
dc.contributor.authorRío Lanza, Ana Belén del 
dc.contributor.authorIglesias Argüelles, Víctor 
dc.date.accessioned2016-12-01T12:22:08Z
dc.date.available2016-12-01T12:22:08Z
dc.date.issued2016
dc.identifier.citationLia Zarantonello, Véronique Pauwels-Delassus. The Handbook of Brand Management Scales. Nueva York : Routdledge, 2016. p. 233-237
dc.identifier.isbn978-0415742962
dc.identifier.urihttp://hdl.handle.net/10651/39193
dc.format.extentp. 233-237spa
dc.language.isoengspa
dc.publisherRoutledgespa
dc.relation.ispartofThe handbook of brand management scalesspa
dc.rights© Routledge
dc.subjectPatrimoniospa
dc.subjectMarcasspa
dc.titleConsumer-based brand equityspa
dc.typeinfo:eu-repo/semantics/bookPartspa
dc.type.dcmitextspa


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