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Please use this identifier to cite or link to this item: http://hdl.handle.net/10651/55391

Title: Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Author(s): Ballina Ballina, Francisco Javier de la
Ballina, Isabel de la
Issue date: 2019
Publisher version: http://dx.doi.org/10.22598/mt/2019.31.2.153
Citation: Market-Trziste, 31(2), p. 153-170 (2019); doi:10.22598/mt/2019.31.2.153
Format extent: p. 153-170
URI: http://hdl.handle.net/10651/55391
ISSN: 0353-4790
Appears in Collections:Administración de Empresas

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