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Please use this identifier to cite or link to this item: http://hdl.handle.net/10651/54250

Title: Resale Pricing as Part of Franchisor Know-How
Author(s): López Fernández, María Begoña
Perrigot, Rozenn
Basset, Guy
Keywords: franquicias
franchising
precios
reventa
capacidades
Know-How
Issue date: 31-Mar-2020
Publisher: Emerald Publishing Limited
Publisher version: https://dx.doi.org/10.1108/JBIM-05-2018-0145
Citation: Journal of Business and Industrial Marketing (2020); doi:10.1108/JBIM-05-2018-0145
Abstract: As franchisees are independent entrepreneurs, one important part of the business format that franchisors are not allowed to impose on their franchisees is resale prices. They are only allowed to indicate a recommended or a maximum price. This study looks further into the capabilities underlying the calculation of resale prices and suggests that price-setting is part of both: the “business know-how” transferred to franchisees and the “organizational know-how”, that is, capabilities developed and kept at the franchisor level.
URI: http://hdl.handle.net/10651/54250
ISSN: 0885-8624
Sponsored: The authors acknowledge the International Society of Franchising for the Best Paper Award they received at the 2019 conference as well as the Spanish Ministry of Economy and Competitiveness (ECO2017-85704-R) for its valuable support.
Project id.: MINECO/ECO2017-85704-R
Appears in Collections:Administración de Empresas
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