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Please use this identifier to cite or link to this item: http://hdl.handle.net/10651/42914

Title: Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
Author(s): Álvarez González, Luis Ignacio
García Rodríguez, Nuria
Rey García, Marta
Sanzo Pérez, María José
Issue date: 2017
Publisher version: http://dx.doi.org/10.1016/j.brq.2017.01.001
Citation: BRQ Business Research Quarterly, 20(2), p. 112-123 (2017); doi:10.1016/j.brq.2017.01.001
Format extent: p. 112-123
URI: http://hdl.handle.net/10651/42914
ISSN: 2340-9436
Sponsored: The authors acknowledge funding provided by the Spanish Ministry of Economy and Competitiveness, as part of its R&D Plan (2009---2011), for the project entitled ‘Foundations as a key factor of Spanish firms’ corporate social responsibility strategy. Bi-directional analysis of the foundation-firm relationship following a marketing approach’’ (MICINN-09-ECO2009-11377). The authors also acknowledge the Spanish Association of Foundations (AEF) for endorsing that research project.
Project id.: MICINN-09-ECO2009-11377
Appears in Collections:Administración de Empresas
Investigaciones y Documentos OpenAIRE

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