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Please use this identifier to cite or link to this item: http://hdl.handle.net/10651/39193

Title: Consumer-based brand equity
Author(s): Vázquez Casielles, Rodolfo
Río Lanza, Ana Belén del
Iglesias Argüelles, Víctor
Keywords: Patrimonio
Issue date: 2016
Publisher: Routledge
Citation: Lia Zarantonello, Véronique Pauwels-Delassus. The Handbook of Brand Management Scales. Nueva York : Routdledge, 2016. p. 233-237
Format extent: p. 233-237
URI: http://hdl.handle.net/10651/39193
ISBN: 978-0415742962
Appears in Collections:Capítulos de libros

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