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Use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10651/31267

Título : Learning the reasons why groups of consumers prefer some food products
Autor(es) y otros: Coz Velasco, Juan José del
Díez Peláez, Jorge
(et al.)
Fecha de publicación : 2006
Editorial : Springer
Versión del editor: http://dx.doi.org/10.1007/11790853_24
Descripción física: p. 297-309
Resumen : In this paper we propose a method for learning the reasons why groups of consumers prefer some food products instead of others of the same type. We emphasize the role of groups given that, from a practical point of view, they may represent market segments that demand different products. Our method starts representing in a metric space people preferences; there we are able to define similarity functions that allow a clustering algorithm to discover significant groups of consumers with homogeneous tastes. Finally in each cluster, we learn, with a SVM, a function that explains the tastes of the consumers grouped in the cluster. Additionally, a feature selection process highlights the essential properties of food products that have a major influence on their acceptability. To illustrate our method, a real case of consumers of lamb meat was studied. The panel was formed by 773 people of 216 families from 6 European countries. Different tastes between Northern and Southern families were enhanced
URI : http://hdl.handle.net/10651/31267
ISBN : 978-3-540-36036-0
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