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Please use this identifier to cite or link to this item: http://hdl.handle.net/10651/18405

Title: The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal
Author(s): Rey García, Marta
Álvarez González, Luis Ignacio
Bello Acebrón, Laurentino
Issue date: 2013
Publisher version: http://dx.doi.org/10.1007/s12208-012-0085-1
Citation: International Review on Public and Nonprofit Marketing, 10(2), p. 87-102 (2013); doi:10.1007/s12208-012-0085-1
Format extent: p. 87-102
URI: http://hdl.handle.net/10651/18405
ISSN: 1865-1984
Local identifier: 20130125
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