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Issue DateTitleAuthor(s)
2013Marketing Experiencial: Una nueva tendencia del marketingMagro Magdalena, Lara
2008New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation typeGarcía Rodríguez, Nuria; Sanzo Pérez, María José; Trespalacios Gutiérrez, Juan Antonio
2018Online voluntary transparency in spanish retail firms. Measurement index and CSR-related factors as determinantsÁlvarez González, Luis Ignacio; García Rodríguez, Nuria; Sanzo Pérez, María José
2012Perceptions of top management commitment to innovation and R&D-marketing relationship effectiveness: Do they affect CSR?Sanzo Pérez, María José; Álvarez González, Luis Ignacio; Rey García, Marta; García Rodríguez, Nuria
2006El portafolio como método alternativo de evaluación y aprendizaje en el área de MarketingDema Moreno, Sandra; Álvarez Álvarez, María Begoña; García Rodríguez, Nuria; González Mieres, Celina
2009Procesos de aprendizaje en las pyme industriales: efectos en la innovación, calidad de la oferta y resultados empresarialesSantos Vijande, María Leticia; Sanzo Pérez, María José; García Rodríguez, Nuria; Trespalacios Gutiérrez, Juan Antonio
2012Trust as a moderator of the relationship between organizational learning and marketing capabilities: Evidence from Spanish SMEsSanzo Pérez, María José; Santos Vijande, María Leticia; García Rodríguez, Nuria; Trespalacios Gutiérrez, Juan Antonio
Showing results 9 to 15 of 15

 

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