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Issue DateTitleAuthor(s)
2017Mobile health services in haemophilia: Opportunities and risksRío Lanza, Ana Belén del; Suárez Vázquez, Ana; Suárez Álvarez, Leticia; Iglesias Argüelles, Víctor
Jun-2013Nuevos enfoques metodológicos de investigacion: Netnografía, una aplicación al mercado del cineMenéndez Gancedo, Lorena
2014Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketingMontañés Roces, Elena; Suárez Vázquez, Ana; Quevedo Pérez, José Ramón
2014Sensitivity to marketing and the importance of emotional intelligence in small and medium-sized service firmsSuárez Vázquez, Ana; Iglesias Argüelles, Víctor; Trespalacios Gutiérrez, Juan Antonio
2015Superstars as Emotion-Eliciting Objects. An Examination of the Effect of the Emotion Mix of Movie StarsSuárez Vázquez, Ana
Dec-2015Superstars power, mining the paths to stars’ persuasionSuárez Vázquez, Ana; Montañés Roces, Elena
Oct-2016When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of MouthSuárez Vázquez, Ana; Chica Serrano, Manuel
Showing results 12 to 18 of 18


Base de Datos de Autoridades Biblioteca Universitaria Consultas / Sugerencias